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Programme du MBA Luxe
de l'EIML Paris


Le MBA Luxe de l'école de marketing du luxe se déroule sur 3 semestres d'une durée totale de 15 mois pendant lesquels les étudiants vont se familiariser avec les codes du secteur du Luxe afin d'en devenir de véritables experts.

Découvrez le détail de chacun des semestres constituant le MBA Luxe de l'EIML Paris.

Semester 1 : Marketing and Management Foundations
  • Marketing Management
  • Communication
  • Globalization and Luxury Brands
  • Financial management
  • Organizational Behavior
  • Human resources management
  • Intercultural Management
  • Luxury Codes
  • Fashion History
  • Introduction to french civilisation for international students*


Semester 2 : Luxury Management
  • Market surveys and panels in luxury industry
  • International luxury distribution
  • Luxury brand management
  • Product Management
  • Sourcing and purchasing strategy
  • Luxury quality management
  • Business Intelligence and corporate strategy in luxury industry
  • Event strategy and media
  • International advertising
  • CRM
  • E business, digital marketing and social media in luxury industry
  • Strategic forecasting and budgeting
  • Business plan for Entrepreneurs
  • Consulting project in luxury industry: marketing, strategic, financial and creative issues
  • Ethics and sustainable development in luxury industry
  • Luxury and fashion consumer behaviour


Semester 3 : Managing Specific Luxury Sectors
  • The fashion industry (sectoral case study, knowledge of colors, fabrics, materials)
  • The cosmetic and perfumes industries (case study sectoral knowledge of cosmetics, perfumes)
  • The jewelry and watches industry (case study segment, product knowledge and gemology)
  • The hospitality industry and luxury services (sector case study, visits to palaces, luxury travel)
  • The gastronomy and oenology industry (case study sectoral, visiting vineyards and workshops)



* for international students



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