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Programme anglophone


This program is dedicated to international students and french students with a high level of English who want to study luxury marketing in Paris, London and Shanghai, three capitals of the luxury industry. The 5 years program is totally taught in English and the last two years (4th and 5th year) can be done in a coopt program in partnership with French luxury companies, so that, the tuitions fees are paid by the companies and the students are paid.

1st SEMESTER 2nd SEMESTER
1st Year PARIS
2nd Year PARIS LONDON
3rd Year SHANGHAI PARIS
3rd Year YEAR ABROAD
4th and 5th Year PARIS

1st Year


LUXURY, CULTURE AND CIVILIZATION
  • Key markets players in the luxury industry
  • Fashion History
  • Film History
  • Art History
  • History of Civilizations
  • Design: Main Trends
  • French Etiquette: Good Manners and Social Skills
MARKETING AND SALES IN THE LUXURY INDUSTRY
  • Principles of Marketing
  • Operational Marketing
  • Applied Marketing: Case Studies
  • Advertising Campaign
  • Art of Selling
  • Principles of Digital Marketing
  • Press Review and Writing Techniques
ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
  • Introduction to Law
  • Introduction to Accounting
COMMUNICATION TOOLS
  • Intensive French courses
  • Second Foreign Language* (Spanish, Chinese, Italian, Russian)
  • Office Software applications
  • Carreer building workshops
  • Elective course: Graphics Techniques

*for the Second Foreign Language, Language courses need a minimum of students to be opened
The program content may be changed according to the different pedagogical objectives


Training period :

1st Year
SEPT OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG
Courses 4 days / week - optional training period 2 days / week Training period 1*** to 4 months
*** duration of the obligatory training period

2nd Year


LUXURY AND CULTURE
  • Key markets players in the luxury industry
  • Contemporary Art History
  • Contemporary Fashion History
  • Perfume History
  • British Etiquette
MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
  • Market Research
  • Strategic Marketing
  • Business to Consumer Sales Techniques and Simulations in the Luxury Industry
  • Marketing communications
  • Digital marketing
  • Principles of Merchandising
  • Consumer Behaviour
  • Writing Techniques
ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
  • International Trade
  • Accounting Analysis
  • Contract Law
  • Organizational Behavior
  • Economics
  • The European Union Institutions
COMMUNICATION TOOLS
  • Intensive French courses
  • Second Foreign Language* (Spanish, Chinese, Italian, Russian)
  • Office Software applications
  • Carreer building workshops
  • Elective course: Graphics Techniques

STORE TOURS À LONDRES

*for the Second Foreign Language, Language courses need a minimum of students to be opened
The program content may be changed according to the different pedagogical objectives


Training period :

2nd Year
SEPT OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG
Courses 3 days / week - optional training period 2 days / week Training period 2*** to 4 months
*** duration of the obligatory training period

3rd Year


LUXURY PLAYERS AND CODES
  • Luxury Codes
  • Chinese etiquette
  • Made in France and French Know-How
LUXURY MARKETING
  • Brand Identity and Strategy
  • Strategic marketing - Case Studies (Fashion, Wine and Spirits, Jewelry and Watches, Cosmetics)
  • International Consumer Behavior
  • International Marketing
  • Qualitative and Quantitative Market Research
  • Business to Business Sales Techniques
DIGITAL MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
  • Advanced digital marketing
  • Blog
  • Advertising
  • Business consulting project
ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
  • Corporate Law
  • Costs Analysis
  • Financial Analysis
  • Elective Course Entrepreneurship
  • Geopolitics
  • Business Strategy
  • Intercultural management
COMMUNICATION TOOLS
  • FLE
  • Second Foreign Language* (Spanish, Chinese, Italian, Russian)
  • Office Software applications (level PCIE Start)
  • Carreer building workshops
  • Elective course: Graphics Techniques

STORE TOURS À SHANGHAÏ

*for the Second Foreign Language, Language courses need a minimum of students to be opened
The program content may be changed according to the different pedagogical objectives


Training period :

3rd Year
SEPT OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG
Courses 3 days / week - optional training period 2 days / week Training period 3*** to 4 months
Courses 4 days / week Training period 3*** to 6 months
*** duration of the obligatory training period

4th Year


STRATEGIC MARKETING IN THE LUXURY INDUSTRY
  • Key markets players in the luxury industry
  • International Management of Premium and Luxury Brands
  • International Luxury Distribution
  • Product Management
  • Advanced market research
  • CRM
  • Merchandising Strategy in Luxury
  • Packaging and Design
  • Collectioning and Mood board
  • Luxury sectors overview : Fashion, Accessories, Watchmaking/ Jewelry, Cosmetics, Gastronomy and Wine, Hospitality Industry and Luxury Services, Cars and Yachting.
DIGITAL MARKETING AND COMMUNICATION
  • Event Strategy
  • Event Project Management
  • International Advertising
  • Web Communication
  • E-business Strategy
  • Writing Techniques applied to Public Relations Press and Public Relations
BUSINESS MANAGEMENT IN THE LUXURY INDUSTRY
  • Quality Management
  • Sales Forecasting and Inventory Management
  • Sourcing strategy in the Luxury Industry
  • Communication Law
  • Consumer Law
  • Elective course: Entrepreneurship
COMMUNICATION TOOLS
  • English applied to Fashion, Beauty, Hospitality Industry, Jewelry
  • Second Foreign Language* (Spanish, Chinese, Italian, Russian)
  • Office Software applications
  • Carreer building workshops
  • Elective course: Graphics Techniques

On top of the above mentioned curriculum, students attend seminars and conferences delivered by professionals and specialists.

** degree delivered under the authority of SAS ISIMI - PPA, registered at RNCP by a decree on the 26th of September 2016 published at the “Journal Officiel” on the 04th of October 2016 (code NSF 312)
*** degree delivered under the authority of SAS ISIMI - PPA, registered at RNCP by a decree on the 26th of November 2015 published at the «Journal Officiel” on the 3rd of December 2015 (code NSF 312m)


Training period :

4th Year
SEPT OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG
Courses 3 days / week - optional training period 2 days / week Training period 4 months




5th Year


STRATEGIC MANAGEMENT IN THE LUXURY INDUSTRY
  • Business consulting project
  • Comparative Luxury Corporate Strategies
  • Sustainable Development Strategy
  • New Trends and Marketing tools in the Luxury Industry
  • Managing a Network of Boutiques
  • Creation project: marketing, financial and technical aspects
  • Brand Creation Project
BRAND MANAGEMENT: CHOOSE TWO COURSES OUT OF THE FOLLOWING ONES
  • Managing a Fashion and Accessories Brand
  • Managing a Cosmetic and Perfume Brand
  • Managing a Jewelry and Watches Brand
  • Managing a Hospitality/Haute Gastronomy Brand
  • Managing a Wine and Champagne Brand
  • Managing a Car Brand/Managing a Yatching Brand
  • Managing a Decoware Brand/ Managing a Furniture and Design Brand
COMMUNICATION STRATEGY IN THE LUXURY INDUSTRY
  • Mediaplanning
  • Corporate Communication and Sponsoring Strategy
  • Social Media
  • E-reputation in the Luxury Industry
  • Mobile Marketing
ECONOMIC AND LEGAL ENVIRONMENT
  • Financial Analysis and Business Plan
  • Budget Management
  • Intellectual Property Law
  • Human Resources Policy in the Luxury Industry
  • Business with Latin America, North America, Asia and Middle East
  • Leadership and management
  • Elective course: Entrepreneurship
COMMUNICATION TOOLS
  • TOEIC
  • Second Foreign Language* (Spanish, Chinese, Italian, Russian)
  • Office Software applications (level PCIE Full)
  • Carreer building workshops
  • Elective course: Graphics Techniques
  • Research Thesis

On top of the above mentioned curriculum, students attend seminars and conferences delivered by professionals and specialists.

** degree delivered under the authority of SAS ISIMI - PPA, registered at RNCP by a decree on the 26th of September 2016 published at the “Journal Officiel” on the 04th of October 2016 (code NSF 312)
*** degree delivered under the authority of SAS ISIMI - PPA, registered at RNCP by a decree on the 26th of November 2015 published at the «Journal Officiel” on the 3rd of December 2015 (code NSF 312m)


Training period :

5th Year
SEPT OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG
Courses 3 days / week - optional training period 3 days / week Obligatory training period 6 to 9 months
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