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ÉCOLE INTERNATIONALE DE MARKETING DU LUXE DE PARIS

PARIS SCHOOL OF INTERNATIONAL LUXURY MARKETING

LES CLÉS DE L'UNIVERS DU LUXE

Les clés de l'univers du luxe

Presentation of the EIML Paris's summer session.

Luxury Means Creation and Excellence

In all its dedicated fields - jewelry, watch making, fashion, perfumes, beauty products, hospitality… Luxury is linked to perfection.
Define Luxury is subjective, it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum ranges of luxury brands goes from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned to both quality and standard of processing.

Key figures of the International Luxury Market

  • 12% increase in 2010, valued over 172 billion €
  • Estimated increase for 2011, 8% (valued about 185Mds €)
  • Between 2011 and 2014 about 5% to 6% increase per year
  • China market increases over 30% per year
  • North America, Western Europe and Japan still represent 80% of the market

EIML Paris a unique school of its own in France that offers a five-year higher education program from Bachelor to Master’s level. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors:
Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator...
Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager...
Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner...


COURSES OVERVIEW

In Paris, the world capital of the Luxury industry, you will realize that Luxury is above all a unique art of know-how. Retailing Luxury products and services requires a deep knowledge of quality.
Thanks to our summer school in Paris, your skills and competencies in the understanding of the specificities codes and language of this will blossom.
Candidates’ profiles can be very diverse. Above and utmost is to care for aesthetic, perfection in the products and the services be creative, have a taste for communication and skill analysis of patterns and trends, be sensitive to the arts and letters.

Language of instruction: Courses are taught in English

Application Deadline JUNE 10th, 2012

 

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