{"id":236179,"date":"2025-03-05T09:44:41","date_gmt":"2025-03-05T08:44:41","guid":{"rendered":"https:\/\/eiml-paris.fr\/?page_id=236179"},"modified":"2025-03-05T09:45:25","modified_gmt":"2025-03-05T08:45:25","slug":"commercial-travel-retail","status":"publish","type":"page","link":"https:\/\/eiml-paris.fr\/commercial-travel-retail\/","title":{"rendered":"Commercial Travel Retail\u00a0"},"content":{"rendered":"\n\n\t<div class=\"component-max-width component-max-width__\">\n\t\t\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n    \n \n\n                                                                                                                                                        \n            <div class=\"componentTitle\">\n            <h1 class=\"season_grand white center \">\n                Commercial Travel Retail\u00a0\n            <\/h1>\n        <\/div>\n    \n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n\n            \n    <div class=\"block-Titre-text-image left\" device=\"desktop\">\n        <div class=\"block-Titre-text-image__container\">\n                            <div class=\"block-Titre-text-image__image centre\">\n                                            <img decoding=\"async\" src=\"https:\/\/eiml-paris.fr\/images\/AdobeStock_485415256-scaled.jpeg\" alt=\"\" \/>\n                                    <\/div>\n\n                <div class=\"block-Titre-text-image__content \">\n                                            <h2> \n                        <div class=\"block-Titre-text-image-titre titre-seasons-grand\">Pr\u00e9sentation <\/div>\n                        <\/h2>\n                    \n                                            <div class=\"block-Titre-text-image__content__baseline\">\n                            <p>Le Commercial Travel Retail est un professionnel sp\u00e9cialis\u00e9 dans la gestion et le d\u00e9veloppement des ventes en zone duty-free et dans les environnements commerciaux des transports (a\u00e9roports, gares, ferries, etc.). Il joue un r\u00f4le cl\u00e9 dans l\u2019optimisation des performances commerciales des marques dans ce circuit de distribution sp\u00e9cifique, en s\u2019adaptant aux particularit\u00e9s du march\u00e9 international et au comportement des voyageurs. <\/p>\n\n                        <\/div>\n                    \n                    \n                <\/div>\n                    <\/div>\n    <\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    \n \n\n                                                                                                                                                        \n            <div class=\"componentTitle\">\n            <h2 class=\"season_petit white center \">\n                Missions et responsabilit\u00e9s \n            <\/h2>\n        <\/div>\n    \n\n\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"component-text normal left white \">\n\t\t\t\t\t<p>&nbsp;<\/p>\n<ul>\n<li class=\"custom-marker\">D\u00e9veloppement des ventes : Mettre en place des strat\u00e9gies commerciales pour maximiser les ventes en travel retail. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Gestion des relations clients et partenaires : Assurer la relation avec les enseignes duty-free, les distributeurs et les gestionnaires d\u2019espaces commerciaux. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Optimisation de la visibilit\u00e9 des produits : N\u00e9gocier des emplacements privil\u00e9gi\u00e9s et des op\u00e9rations de mise en avant en magasin. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Analyse des performances : Suivre les indicateurs de vente et ajuster les actions commerciales en fonction des r\u00e9sultats. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Veille concurrentielle : Observer les tendances du travel retail et proposer des initiatives innovantes pour diff\u00e9rencier l\u2019offre. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Gestion des promotions et animations : Organiser des \u00e9v\u00e9nements commerciaux et campagnes de marketing pour stimuler l\u2019engagement des voyageurs. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Coordination logistique : Superviser l\u2019acheminement des produits et garantir une disponibilit\u00e9 optimale en magasin. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Formation des \u00e9quipes de vente : Accompagner les \u00e9quipes sur le terrain pour garantir une excellente connaissance produit et un service client optimal. <\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    \n \n\n                                                                                                                                                        \n            <div class=\"componentTitle\">\n            <h2 class=\"season_petit white center \">\n                Comp\u00e9tences \n            <\/h2>\n        <\/div>\n    \n\n\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"component-text normal left white \">\n\t\t\t\t\t<p>&nbsp;<\/p>\n<ul>\n<li class=\"custom-marker\">Excellente compr\u00e9hension des circuits de distribution duty-free. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Comp\u00e9tences en n\u00e9gociation commerciale et en gestion de comptes cl\u00e9s. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Capacit\u00e9 \u00e0 analyser les KPIs de vente et \u00e0 proposer des actions correctives. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Connaissance des strat\u00e9gies merchandising et marketing adapt\u00e9es au travel retail. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\"><\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Aisance relationnelle et capacit\u00e9 \u00e0 interagir avec des partenaires internationaux. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Bonne ma\u00eetrise des outils de CRM et d\u2019analyse commerciale. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Sens de l\u2019adaptation aux exigences d\u2019un environnement multiculturel. <\/li>\n<p>&nbsp;\n<\/ul>\n<p>Soft Skills <\/p>\n<ul>\n&nbsp;<\/p>\n<li class=\"custom-marker\">Forte orientation r\u00e9sultats et go\u00fbt du challenge. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Esprit strat\u00e9gique et capacit\u00e9 d\u2019adaptation. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Sens du relationnel et diplomatie. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Capacit\u00e9 \u00e0 g\u00e9rer plusieurs projets simultan\u00e9ment. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Autonomie et proactivit\u00e9. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Excellentes comp\u00e9tences en communication et pr\u00e9sentation. <\/li>\n<p>&nbsp;<\/p>\n<li class=\"custom-marker\">Aptitude \u00e0 travailler en environnement international et multiculturel. <\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n    \n \n\n                                                                                                                                                        \n            <div class=\"componentTitle\">\n            <h2 class=\"season_petit white center \">\n                Formation et qualifications \n            <\/h2>\n        <\/div>\n    \n\n\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"component-text normal left white \">\n\t\t\t\t\t<p>&nbsp;<br \/>\nFormation : Dipl\u00f4m\u00e9 d\u2019un\u202f<a href=\"\/programmes\/mastere-retail-et-management-de-la-performance\/\">Mast\u00e8re Retail et Management de la Performance<\/a>, de niveau Bac+5.\u202f\u202f\u202f\u202f\u202f <\/p>\n<p>Exp\u00e9rience : Une exp\u00e9rience pr\u00e9alable dans le secteur du travel retail et du luxe est un atout majeur. <\/p>\n\n\t\t\t<\/div>\n\n\n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n    \n \n\n                                                                                                                                                        \n            <div class=\"componentTitle\">\n            <h2 class=\"season_petit white center \">\n                Salaire \n            <\/h2>\n        <\/div>\n    \n\n\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"component-text normal left white \">\n\t\t\t\t\t<p>&nbsp;<br \/>\nLe salaire d\u2019un Commercial Travel Retail varie selon l\u2019entreprise, le secteur et l\u2019exp\u00e9rience. En France, il se situe g\u00e9n\u00e9ralement entre 28 000 et 45 000\u20ac brut annuel fixe, avec un salaire variable, des primes de performance et des avantages li\u00e9s aux d\u00e9placements internationaux. <\/p>\n\n\t\t\t<\/div>\n\n\n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n    \n \n\n                                                                                                                                                        \n            <div class=\"componentTitle\">\n            <h2 class=\"season_petit white center \">\n                \u00c9volution de carri\u00e8re \n            <\/h2>\n        <\/div>\n    \n\n\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"component-text normal left white \">\n\t\t\t\t\t<p>&nbsp;<br \/>\nLe Commercial Travel Retail peut \u00e9voluer vers des postes tels que responsable travel retail, key account manager duty-free, directeur des ventes internationales, responsable d\u00e9veloppement commercial international ou consultant en strat\u00e9gie commerciale travel retail. Avec une expertise approfondie en distribution internationale et en gestion commerciale, des opportunit\u00e9s existent au sein des grandes enseignes et groupes internationaux. <\/p>\n\n\t\t\t<\/div>\n\n\n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n\t<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"info_filiere":[],"info_type_filiere":[],"info_category_news":[],"info_theme":[],"info_templates":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commercial Travel Retail\u00a0 | EIML<\/title>\n<meta name=\"description\" content=\"Le Commercial Travel Retail est sp\u00e9cialis\u00e9 dans la gestion et le d\u00e9veloppement des ventes. 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