{"id":236244,"date":"2025-03-05T11:31:45","date_gmt":"2025-03-05T10:31:45","guid":{"rendered":"https:\/\/eiml-paris.fr\/?page_id=236244"},"modified":"2025-03-05T11:31:48","modified_gmt":"2025-03-05T10:31:48","slug":"responsable-clienteling-omnicanal","status":"publish","type":"page","link":"https:\/\/eiml-paris.fr\/responsable-clienteling-omnicanal\/","title":{"rendered":"Responsable Clienteling Omnicanal\u00a0"},"content":{"rendered":"\n\n\t<div class=\"component-max-width component-max-width__\">\n\t\t\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n    \n \n\n                                                                                                                                                        \n            <div class=\"componentTitle\">\n            <h1 class=\"season_grand white center \">\n                Responsable Clienteling Omnicanal \n            <\/h1>\n        <\/div>\n    \n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n\n            \n    <div class=\"block-Titre-text-image left\" device=\"desktop\">\n        <div class=\"block-Titre-text-image__container\">\n                            <div class=\"block-Titre-text-image__image centre\">\n                                            <img decoding=\"async\" src=\"https:\/\/eiml-paris.fr\/images\/AdobeStock_1008539867.jpeg\" alt=\"\" \/>\n                                    <\/div>\n\n                <div class=\"block-Titre-text-image__content \">\n                                            <h2> \n                        <div class=\"block-Titre-text-image-titre titre-seasons-grand\">Pr\u00e9sentation <\/div>\n                        <\/h2>\n                    \n                                            <div class=\"block-Titre-text-image__content__baseline\">\n                            <p>Le Responsable Clienteling Omnicanal joue un r\u00f4le strat\u00e9gique dans la gestion et l&#8217;optimisation de l&#8217;exp\u00e9rience client sur l&#8217;ensemble des canaux de vente. Son objectif principal est de renforcer la relation entre la marque et sa client\u00e8le en d\u00e9ployant des actions de personnalisation et de fid\u00e9lisation. Il exploite les outils digitaux et les donn\u00e9es clients pour proposer une approche sur-mesure, garantissant ainsi une exp\u00e9rience coh\u00e9rente et engageante sur tous les points de contact (boutiques, e-commerce, service client, r\u00e9seaux sociaux, etc.). <\/p>\n\n                        <\/div>\n                    \n                    \n                <\/div>\n                    <\/div>\n    <\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    \n \n\n                                                                                                                                                        \n            <div class=\"componentTitle\">\n            <h2 class=\"season_petit white center \">\n                Missions et responsabilit\u00e9s \n            <\/h2>\n        <\/div>\n    \n\n\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"component-text normal left white \">\n\t\t\t\t\t<p>&nbsp;<\/p>\n<ul>\n<li class=\"custom-marker\">D\u00e9finition de la strat\u00e9gie de clienteling : Concevoir et mettre en \u0153uvre des strat\u00e9gies de relation client omnicanal pour am\u00e9liorer l&#8217;engagement et la fid\u00e9lisation.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Optimisation de l&#8217;exp\u00e9rience client : Assurer une coh\u00e9rence et une continuit\u00e9 de l&#8217;exp\u00e9rience client sur tous les canaux.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Utilisation des outils CRM et data : Exploiter les donn\u00e9es clients pour personnaliser les interactions et anticiper les besoins.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Mise en place d&#8217;actions personnalis\u00e9es : D\u00e9velopper des campagnes sur-mesure (offres exclusives, communications cibl\u00e9es, animations en boutique, etc.).<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Collaboration avec les \u00e9quipes commerciales et digitales : Travailler avec les forces de vente et le marketing pour am\u00e9liorer la strat\u00e9gie de clienteling.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Formation des \u00e9quipes : Accompagner et former les conseillers de vente \u00e0 l&#8217;utilisation des outils et aux bonnes pratiques de relation client.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Analyse des performances : Suivre les KPIs de la relation client (taux de r\u00e9tention, valeur client, satisfaction) et ajuster les strat\u00e9gies en cons\u00e9quence.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Veille et innovation : Identifier les nouvelles tendances et technologies permettant d&#8217;am\u00e9liorer l&#8217;exp\u00e9rience client omnicanal.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    \n \n\n                                                                                                                                                        \n            <div class=\"componentTitle\">\n            <h2 class=\"season_petit white center \">\n                Comp\u00e9tences \n            <\/h2>\n        <\/div>\n    \n\n\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"component-text normal left white \">\n\t\t\t\t\t<p>&nbsp;<\/p>\n<ul>\n<li class=\"custom-marker\">Excellente ma\u00eetrise des strat\u00e9gies de relation client et de fid\u00e9lisation.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Capacit\u00e9 \u00e0 exploiter les outils CRM et data analytics.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Bonne connaissance du retail, du e-commerce et des parcours clients omnicanaux.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Comp\u00e9tences analytiques pour mesurer la performance des actions clienteling.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Sens du service et orientation client.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Aptitude \u00e0 manager et \u00e0 accompagner des \u00e9quipes.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Excellentes capacit\u00e9s de communication et de persuasion.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Connaissance des outils de marketing digital et des plateformes de gestion de la relation client.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\nSoft Skills<\/p>\n<ul>\n<li class=\"custom-marker\">Leadership et esprit d\u2019initiative.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Orientation r\u00e9sultats et esprit strat\u00e9gique.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Sens de l&#8217;innovation et veille sur les tendances du march\u00e9.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Capacit\u00e9 \u00e0 travailler en transversal et en mode projet.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Adaptabilit\u00e9 et r\u00e9activit\u00e9 face aux besoins du march\u00e9.<\/li>\n<p>    &nbsp;<\/p>\n<li class=\"custom-marker\">Excellente capacit\u00e9 \u00e0 cr\u00e9er du lien et \u00e0 engager une communaut\u00e9 de clients.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n    \n \n\n                                                                                                                                                        \n            <div class=\"componentTitle\">\n            <h2 class=\"season_petit white center \">\n                Formation et qualifications \n            <\/h2>\n        <\/div>\n    \n\n\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"component-text normal left white \">\n\t\t\t\t\t<p>&nbsp;<br \/>\nFormation : Dipl\u00f4m\u00e9 d\u2019un\u202f<a href=\"https:\/\/eiml-paris.fr\/programmes\/mastere-retail-et-management-de-la-performance\/\">Mast\u00e8re Retail et Management de la Performance<\/a>, de niveau Bac+5.\u202f\u202f\u202f\u202f\u202f <\/p>\n<p>Exp\u00e9rience : Une exp\u00e9rience pr\u00e9alable en alternance, particuli\u00e8rement dans le secteur du luxe, est fortement valoris\u00e9e.\u202fDes comp\u00e9tences en gestion de projet et en analyse de donn\u00e9es renforcent le profil. Une bonne connaissance du retail, du marketing digital ou du CRM sont un atout pr\u00e9cieux pour acc\u00e9der \u00e0 ce poste. <\/p>\n\n\t\t\t<\/div>\n\n\n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n    \n \n\n                                                                                                                                                        \n            <div class=\"componentTitle\">\n            <h2 class=\"season_petit white center \">\n                Salaire \n            <\/h2>\n        <\/div>\n    \n\n\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"component-text normal left white \">\n\t\t\t\t\t<p>&nbsp;<br \/>\nLe salaire d&#8217;un Responsable Clienteling Omnicanal varie en fonction de l&#8217;entreprise, du secteur et de l&#8217;exp\u00e9rience. En France, il se situe g\u00e9n\u00e9ralement entre 50 000 et 80 000\u20ac brut annuel. Des primes sur objectifs et avantages (participation, bonus, formations) peuvent compl\u00e9ter la r\u00e9mun\u00e9ration. <\/p>\n\n\t\t\t<\/div>\n\n\n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n    \n \n\n                                                                                                                                                        \n            <div class=\"componentTitle\">\n            <h2 class=\"season_petit white center \">\n                \u00c9volution de carri\u00e8re \n            <\/h2>\n        <\/div>\n    \n\n\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"component-text normal left white \">\n\t\t\t\t\t<p>&nbsp;<br \/>\nLe Responsable Clienteling Omnicanal peut \u00e9voluer vers des postes tels que directeur CRM et fid\u00e9lisation, responsable exp\u00e9rience client, directeur marketing relationnel, directeur omnicanal ou consultant en transformation digitale et relation client. Avec une expertise approfondie en data marketing et intelligence client, des perspectives au sein des grandes entreprises et groupes internationaux sont \u00e9galement envisageables. <\/p>\n\n\t\t\t<\/div>\n\n\n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n\t<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"info_filiere":[],"info_type_filiere":[],"info_category_news":[],"info_theme":[],"info_templates":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Responsable Clienteling Omnicanal | EIML<\/title>\n<meta name=\"description\" content=\"Le Responsable Clienteling Omnicanal s&#039;occupe de la gestion et l&#039;optimisation de l&#039;exp\u00e9rience client. 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