- Luxury means creation and excellence. In all its dedicated fields - jewelry, watch making, fashion, perfumes, beauty products, hospitality... Luxury is linked to perfection. Although Luxury is a multifaceted concept with many possible definitions, it is generally accepted that it encompasses elegance, refinement, sophistication and premium prices. Luxury goods and services consumers therefore have high expectations in terms of quality and experience, and luxury brands are not to be managed like any other consumer goods or durable goods brand: they call for a marketing of their own.
EIML Paris is a unique school of its own. Located in Paris, France, it offers a five-year higher education program in Luxury Management from Bachelor to Master's levels. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with executive responsibilities in various sectors :
- Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator...
- Marketing : Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager...
- Communication: Press and Media Officer, Event Communication Manager, PR Officer, Media planner...
A three-year Bachelor program :
The program of 65 course days per year focuses on teaching the fundamentals of the Luxury Industry through many and various lectures on the following topics: Culture, Art and Civilization, Marketing and Communication, Luxury Markets. At the end of the third year, students obtain a Bachelor degree in Luxury Marketing. In addition, through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-6 RNCP certificate of “Responsable Marketing et Communication” accredited under the French Ministry of Employment by an order of 26 September 2016 and published in the Official Journal of 4 October 2016.
A two-year Graduate program :
During these two years of study, students enhance their knowledge of the luxury market and develop their management skills. The program of 65 course days per year offers the possibility for students to work part-time (4 days a week) in one of the many Luxury companies. In addition, the fifth year, students have to finalize their degree by doing an internship. At the end of the cycle, students obtain a Mastère degree in Luxury Marketing. In addition, through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017.
Online MBA in Luxury Marketing fully taught in English over 15 months :
This online program is catered to students or executives who would like to direct their career towards the luxury industry, while working. This program provides the students with the knowledge and skills required to manage a team or an organization in the luxury industry.
Duration : 15 months - from November Y to December Y+1.
Schedule: 65 course days, courses on Saturdays and 4 seminar weeks at school - Pre-requisites: To master the English language - To show a real taste for culture and arts in general.
Certification: through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017.