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New York

Le programme international est destiné aux personnes souhaitant étudier le marketing du luxe à Paris, Londres, Shanghai, New York ou encore Milan.

Accessible aux étudiants internationaux et français possédant un bon niveau d'anglais, il permet d'étudier dans des capitales de l'industrie du luxe.

Les cours de ce programme en 5 ans sont intégralement en anglais, et les deux dernières années (4e et 5e années) peuvent être effectuées en alternance en partenariat avec des entreprises de luxe françaises. Grâce à l'alternance les étudiants sont rémunérés et les frais de scolarités peuvent être pris en charge par l'entreprise.

Programme International

International
Program

Programme International
Le
programme
1
2
3
4
5
LUXURY, CULTURE AND CIVILIZATION
Key markets players in the luxury industry
Fashion history
Film history
Art & design history
French etiquette: good manners and social skills
MARKETING AND SALES IN THE LUXURY INDUSTRY
Principles of marketing
Operational marketing
Applied marketing: case studies
Advertising campaigns
Sales negociation techniques
Principles of digital marketing
Press review and writing techniques
Marketing project
ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
Introduction to Law
Introduction to accounting
COMMUNICATION TOOLS
Chinese
Office software applications
Career building workshops
Cultural review in the UK and the USA
English conversation
LUXURY AND CULTURE
Perfume history
MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
Market Research
Sales techniques and team management
Digital marketing
Consumer behaviour
ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
International trade
Accounting analysis
Contract law
Organizational behavior
Economics
European Union institutions
COMMUNICATION TOOLS
French for foreigners
Chinese
Carreer building workshops
Elective course: graphics techniques
MARKETING IN THE LUXURY INDUSTRY
Brand identity and strategy
Market survey
Business to business sales techniques
Luxury challenge
ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
Commercial and distribution law
Costs analysis
Financial analysis
Elective course entrepreneurship
Geopolitics
Business strategy
Intercultural management
DIGITAL MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
Advanced digital marketing
Digital contents and virality
Advertising
COMMUNICATION TOOLS
French for foreigners
Chinese
Office software applications (level PCIE Start)
Career building workshops
Elective course: graphics techniques
STRATEGIC MARKETING IN THE LUXURY INDUSTRY
Product Management
Qualitative market survey
CRM and customer experience
Merchandising strategy
Compared luxury strategies
Managing a fashion and accessories brand
DIGITAL MARKETING AND COMMUNICATION
International advertising and media planning
BUSINESS MANAGEMENT IN THE LUXURY INDUSTRY
Quality management
Logistics & sales forcast
Sourcing strategy
Communication law
Distribution law
Elective course: entrepreneurship
COMMUNICATION TOOLS
Business English
Second foreign language
Carreer building workshops
Leadership and management
STRATEGIC MANAGEMENT IN LUXURY INDUSTRY
New trends in luxury
Business with Asia
Creative technics
Marketing plan and budget
COMMUNICATION STRATEGY IN THE LUXURY INDUSTRY
Partnerships and sponsoring
Social Media
Digital identity and e-reputation
Digital marketing and influencers
Crisis communication project
BRAND MANAGEMENT: CHOICE OF 2 MODULES AMONG 8
Brand management in fashion and accessories
Brand management in a cosmetics and perfume
Brand management in jewelry and time pieces
Brand management in wine and champagne
Brand management in hospitality and haute gastronomie
Brand management in luxury cars and yatching
Brand management in decoware and design
Communication et stratégie événementielle dans le luxe
ECONOMIC AND LEGAL ENVIRONMENT
Financial analysis, budget and business plan
IP Law
Human ressources policy in luxury industry
COMMUNICATION TOOLS
TOEIC
Second Foreign Language (Chinese)
Office Software applications (level PCIE Full)
Workshop recuitment and e-reputation
Workshop : design techniques
5
4
3
2
1
1re année
OCT - MAY
Courses
4 days / week - optional training period 2 days / week
JUNE - AUG
Training period
2*** to 4 months
*** duration of the obligatory training period
2e année
OCT - DEC
Courses
SEMESTER IN PARIS
JAN - APRIL
Courses
SEMESTER IN LONDON (London College of Fashion)
3e année
SEPT - DEC
Courses
SEMESTER IN SHANGHAI (Shanghai Normal University)
JAN - MARCH
Courses
SEMESTER IN PARIS
ou
OCT - MAY
Courses
1 YEAR ABROAD (Griffith College in Dublin (IRELAND), JCU in Singapour, Australian Catholic University in Australie)
4e année
OCT - JAN
Courses
SEMESTER IN PARIS
FEB - MARCH
Courses
SEMESTER IN NEW YORK (Berkeley College) OR MILAN (Accademia Del Lusso)
APRIL-JUNE
training period
5e année
SEPT - MAR
Courses in Paris
3 days / week - optional training period 3 days / week
APR - AUG
Obligatory training period
minimum 6 months
Marketing and Communication manager* Diplôme Recognized by the state at level 7
Débouchés
débouchés international

  • Marketing Manager
  • International Press Editor
  • Community Manager
  • Product Manager
  • Media planner
  • Communication manager
  • Visual merchandiser
  • Product manager
  • Event project manager
  • Retail store manager
  • Digital marketing manager
*(Code NSF 312m) and issued under the authority of SAS ISIMI - PPA (accessible by the VAE)
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