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MBA ONLINE
LUXURY MARKETING

ADMISSION :

Post Bac+4/5

RYTHM :

Apprenticeship

BACK TO SCHOOL :

October

FEE CHARGES* :

12 905 - 13 320 €

MBA ONLINE
LUXURY MARKETING

ADMISSION :

Post Bac+4/5

RYTHM :

Apprenticeship

BACK TO SCHOOL :

October

FEE CHARGES* :

12 905 - 13 320 €

Specialize in the luxury sector with an MBA 

The EIML Paris online Luxury Marketing MBA prepares students to steer their professional careers in the field of luxury and its various sectors: fashion, jewelry and watchmaking, perfumes and cosmetics, gastronomy, wines and spirits, hospitality. 

Entirely conducted in English, this program lasts for 15 months and includes internships within a company. Students can work in either France or internationally upon completing their program. It allows students to master essential aspects of management, marketing, and communication in the luxury industry. The alternating work-study rhythm enables them to confront real challenges faced by companies in this sector. Its online format, with four weeks of in-person seminars, offers flexibility to balance training and work in a company. 

An innovative pedagogical approach 

The program's pedagogical approach is innovative, focusing on applying theoretical teachings through seminars, conferences, case studies, and consulting projects for luxury brands partnered with EIML Paris. 

The training emphasizes brand management and its specificities in different luxury sectors, through thematic workshops on creating a collection, gemology, learning cosmetic and perfume creation techniques, as well as tasting workshops (gastronomy, wines, and spirits). 

To gain a genuine luxury culture, students travel to European capitals during their MBA Luxury year. A comprehensive and innovative program to train students in the international dimension of the luxury sector. 

The MBA includes 65 days of classes per year (equivalent to 520 hours) and is intended for students with a Bachelor's degree (Bac+4/5) or for professionals looking to enhance their expertise in the luxury field. 

Career prospects for the MBA Luxury program 

Upon completing the alternating training, students can apply for international luxury marketing manager positions in various luxury sector companies in France or internationally (jewelry, perfumes, cosmetics, wines, gastronomy, hospitality). 

Skills acquired 

  • Brand strategy development 
  • Management of the marketing communication information system for performance 
  • Implementation of a cross-channel marketing communication strategy 
  • Project management and coordination of multidisciplinary teams 

The selection process for candidates 

1) Apply online on the EIML Paris website
2) Submit an academic dossier on the MyGES platform 
3) Conduct an online and English-language motivational interview (the interview date will be communicated after receiving the academic dossier)

 

*Charges in case of personal financing 

PROGRAM
  • LUXURY BRAND MANAGEMENT
    • Luxury marketing
    • Communication strategy and events
    • Digital marketing and social media in luxury industry
    • Search engeneering & KPI (SEO, SEA) / Mediaplanning
    • CRM
    • Intercultural Management including Business with Asia
    • Managing a fashion and accessories brand
    • Market survey and panels / Customer Behaviour
    • Service providers management
    • Managing a cosmetic and perfume brand
    • Managing a jewelry and watches brand
    • Managing a wine brand
    • Managing a gastronomy brand
    • Managing a hospitality brand
  • LUXURY CULTURE
    • Luxury codes
    • Perfume history
    • French etiquette
    • Fashion History
    • Key Market players
    • Cité du Luxe
  • BRAND MANAGEMENT IN VARIOUS LUXURY SECTORS
    • Crisis communication strategy
    • Human resources management
    • E-learning
    • Thesis methodology
    • TOEIC preparation
    • Digital consulting certif Google Ads
    • Financial Management & Budget
  • 4 WEEKS OF SEMINARS
    • Week 1 :
      Team Building and team management
      Jewelry workshop
      Perfume workshop
    • Week 2 :
      Study Trip in London
      Merchandising Strategy
    • Week 3 :
      Study Trip in Milan
      International distribution
    • Week 4 :
      Sustainable Luxury Challenge
      Study Trip Champagne
OCT – JANV (Y+2)
Work / study program
1 day online class (Saturday) and 4 days in the workplace + 4 weeks of seminars during the course
Certification Professionnelle reconnue par l'Etat niveau 7 :
Manager des Stratégies Communication Marketing*
Débouchés métier
MBA

  • Product manager
  • Marketing manager
  • Market research manager
  • Communication manager
  • PR manager
  • Digital marketing manager
  • CRM manager
  • Sales manager
  • Store manager
  • Luxury buyer
*Certification Professionnelle enregistrée au RNCP (RNCP36982) par décision du Directeur Général de France Compétences en date du 24/10/2022, délivrée sous l’autorité de Sciences-U Lille (accessible par la VAE)
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