Luxury goods and services, once for the happy few only, have developed more affordable ranges designed for a wider number of customers. The move entails both the brand repositioning and its marketing strategy.
The EIML Paris MBA in Luxury Marketing is catered to students or executives who would like to direct their career towards the Luxury Industry, while working. This 15 months program, fully taught in English, allows students to acquire the knowledge and skills (altogether technical, artistic and cultural) required to manage a team or an organization in the Luxury Industry.
At the end of this training, the student will be granted a State Level 1 “Manager of Marketing and Communication" degree.