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Excellence Retail
Dior Excellence Retail, en partenariat avec ME Institut LVMH
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This program is dedicated to international students and french students with a high level of English who want to study luxury marketing in Paris, London, Shanghai New York or Milano, capitals of the luxury industry.

The 5-years program is totally taught in English and the last two years (4th and 5th year) can be done in a co-op program in partnership with French luxury companies, so that, the tuitions fees are paid by the companies and the students are paid.

The Bachelor's program has 3 main goals : the development of general culture, the learning of luxury's codes and the acquisition of technical skills, particularly in marketing, digital marketing and communication, specific to the luxury world.

At the end of the third year, students obtain a Bachelor degree in Luxury Marketing. In addition, through a partnership with SCIENCES-U LILLE, EIML Paris is entitled to train students and assess them to get a level-6 RNCP certificate of “Responsable de Projet Marketing et Communication” accredited under the French Ministry of Employment by an order of October 24th 2022.

During the Mastère's program, students acquire managerial and sectoral skills with a choice of specializations starting from the 4th year.

At the end of the fifth year, students obtain a Mastère degree in Luxury Marketing. In addition, through a partnership with SCIENCES-U LILLE, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of July 7th 2017 and published in the Official Journal of July 19th 2017.

One academic year of 65 course days corresponds to 60 ECTS-credits.

Skills and knowledge are assessed, equally, in two distinct ways : continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

 

Skills acquired :

  • Positioning of the company in its market
  • Participation in the brand development and/or organization's aura
  • Project management
  • Financial, administrative and commercial management
  • Conception of the brand strategy
  • Management of the information system for marketing communication performance
  • Implementation of a cross-channel marketing communication strategy
  • Project management and leadership of multidisciplinary teams

International
Program

the
program
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2
3
4
5
LUXURY, CODES AND CULTURE
Key market players in luxury industry
Cultural review in the UK and the USA
Fashion history
Art history
French etiquette
Design history
Fashion week decoding
Fashion & cinema
International management (Asia, Middle East, Russia)
MARKETING AND SALES IN THE LUXURY INDUSTRY
Principles of marketing
Operational marketing and international advertising
Sales negociation techniques & store tour Paris
Principles of digital marketing
Press review and writing techniques
MANAGEMENT IN THE LUXURY INDUSTRY
Principles of law & contract law
Principles of accounting
COMMUNICATION TOOLS
Chinese
Office software applications
Carreer building workshops
E-learning
WORKSHOPS
Sustainability in luxury industry
Leather and textile
MARKETING PROJECT
Brand DNA
MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
Qualitative market research
Digital marketing
Consumer behaviour
Contemporary art history
Communication strategy
MANAGEMENT IN THE LUXURY INDUSTRY
International trade
Economics
European institutions
Luxury codes
COMMUNICATION TOOLS
Office software applications
Chinese
Career building workshops
E-learning
WORKSHOP
Perfumes
MARKETING PROJET
Creation of a perfume brand
SEMESTER FROM JANUARY TO APRIL AT LONDON COLLEGE OF FASHION
Fashion history and artefacts
Theoritical and contemporary fashion studies
British cultural studies
Creative visual communication
Visual merchandising
Sustainable Fashion
Social Media and on-line communication
MARKETING IN THE LUXURY INDUSTRY
Qualitative market survey
Business to business sales techniques & KPI
Marketing strategy & consulting assignment
International marketing
Advertising campaign & consulting assignment
MANAGEMENT IN THE LUXURY INDUSTRY
Commercial and distribution law
Costs analysis
Geopolitics
COMMUNICATION TOOLS
Chinese
Office software applications
Carreer building workshops
TOEIC
Photoshop / InDesign
E-learning
WORKSHOP
Gemmology
CONSULTING PROJET
Luxury challenge
MARKETING PROJET
Luxury challenge
SEMESTER FROM SEPT. TO DEC. IN SHANGHAI (OR ALL THE YEAR IN A FOREIGN COUNTRY)
Brand identity in luxury industry
Strategic marketing
Contemporary Chinese politics & economy in a new era
Industrial tour
Cross culture on-field study
Chinese E-commerce and M-commerce
Chinese language
STRATEGIC MARKETING IN THE LUXURY INDUSTRY
Event strategy
Brand identity & brand management in fashion
Product management
BUSINESS MANAGEMENT IN LUXURY INDUSTRY
Consumer and communication law
Sourcing and quality in luxury industry
COMMUNICATION TOOLS
PAO Photoshop Illustrator
Office software applications
E-learning (LV2)
WORKSHOPS
Textile and leather
Leadership & management
Event challenge
SEMESTER FROM APRIL TO JUNE IN NEW YORK - BERKELEY COLLEGE
Merchandise planning and buying
Trend analysis and product development
Fashion e-commerce and interactive media
OR IN MILANO AT ACCADEMIA DEL LUSSO
New product development and merchandising
Branding & communication 4.0
Made in italy & luxury goods
Project-Week
SEMINARS AND PROJECTS
Innovation strategy
Media planning and Google Analytics certificate
Social media and social selling : communication strategy and sales on social media
Creation of a sustainable luxury brand
Crisis communication project
------ In co-opt program ------
STRATEGIC MANAGEMENT IN THE LUXURY INDUSTRY
New trends in luxury sector
Intercultural management
Creative techniques
Marketing plan and budget
Financial analysis, budget and business plan
IP Law
Human ressources policy in luxury industry
COMMUNICATION STRATEGY IN THE LUXURY INDUSTRY
Partnerships and sponsoring
Social Media
Digital identity and e-reputation
Digital marketing and influencers
MAJOR
Brand management in fashion and accessories
MINOR
Brand management in a cosmetics and perfumes
COMMUNICATION TOOLS
TOEIC
LV2
Office software applications (level ICLD)
WORKSHOPS
Gemmology
Perfumes and cosmetics
Gastronomy
SEMINARS AND PROJECTS
Innovation strategy
Media planning and Google Analytics certificate
Social media and social selling: Communication strategy and sales on social media
Creation of a sustainable luxury brand
Crisis communication project
------ 1 year aboard ------
SEPTEMBER – JUNE IN RIVERSIDE UNIVERSITY OF CALIFORNIA
Dual degree's program
International Relations Manager     
Elodie DUGAUTHIER
01 85 56 82 76
edugauthier@reseau-ges.fr
International Relations Manager
Amélie Chapalain
01 70 83 41 99
achapalain2@reseau-ges.fr

 

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2
3
4
5
SEPT - MAY
Courses
4 days / week
JUNE - AUG
Internship
2 months minimum
SEPT - DEC
SEMESTER IN PARIS
3 days a week at school
JAN - APRIL
SEMESTER IN LONDON
(London College of Fashion)
MAY - JULY
Internship
2 months minimum
SEPT - DEC
SEMESTER IN SHANGHAI
(Shanghai Normal University)
JAN - MARCH
SEMESTER IN PARIS
4 days a week at school
APRIL - SEPT
Internship
3 to 6 months
SEPT - JAN
3 days a week at school
Semester in Paris
FEB - APRIL
Internship
2 months minimum
APRIL-JUNE
Semester In New York (Berkeley College) or Milan (Accademia Del Lusso)
SEPT-SEPT
Alternating 1 day in class (Saturday) and 4 days in the workplace 6 weeks of seminars
or
SEP -JUNE
One year abroad
University of California Riverside
RESPONSABLE DE PROJET MARKETING COMMUNICATION*
-
Manager des stratégies communication marketing**
Job opportunities
débouchés international

  • Bachelor
  • Mastère
  • Marketing assistant
  • Digital marketing manager
  • Product Manager assistant
  • Community Manager
  • Digital marketing assistant
  • International PR manager
  • Communication assistant
  • Product manager
  • PR assistant
  • Event project manager
  • International press editor assistant
  • Export manager
  • Event coordinator assistant
  • Retail store manager
  • Media planner assistant
  • Marketing manager
  • Assistant store manager
*Through a partnership with SCIENCES-U LILLE, EIML Paris is entitled to train students and assess them to get a level-6 RNCP certificate of “RESPONSABLE DE PROJET MARKETING COMMUNICATION” accredited under the French Ministry of Employment by decision of France Compétences dated October 24th 2021.

** Through a partnership with ECOLE SUPERIEURE DE COMMUNICATION PUBLICITE ET MARKETING, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “MANAGER DE LA COMMUNICATION DIGITALE ET DATA SCIENCE” accredited under the French Ministry of Employment by an order of 11 December 2018 and published in the Official Journal of 18 December 2018.
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