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En partenariat avec l'Institut des Métiers d'Excellence LVMH
Découvrez le bachelor
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This program is dedicated to international students and french students with a high level of English who want to study luxury marketing in Paris, London and Shanghai, three capitals of the luxury industry.

The 5-years program is totally taught in English and the last two years (4th and 5th year) can be done in a co-op program in partnership with French luxury companies, so that, the tuitions fees are paid by the companies and the students are paid.

At the end of the third year, students obtain a Bachelor degree in Luxury Marketing. In addition, through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-6 RNCP certificate of “Responsable Marketing et Communication” accredited under the French Ministry of Employment by an order of 26 September 2016 and published in the Official Journal of 4 October 2016.

At the end of the fifth year, students obtain a Mastère degree in Luxury Marketing. In addition, through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017.

One academic year of 65 course days corresponds to 60 ECTS-credits.

Skills and knowledge are assessed, equally, in two distinct ways : continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

International
Program

the
program
1
2
3
4
5
LUXURY, CULTURE AND CIVILIZATION
Key markets players in the luxury industry
Cultural review in the UK and the USA
Fashion History
Perfume history
Art & design history
French Etiquette
MARKETING AND SALES IN THE LUXURY INDUSTRY
Principles of marketing
Operational marketing
Sales negociation techniques
Principles of digital marketing
Press review and writing techniques
Marketing project
MANAGEMENT IN THE LUXURY INDUSTRY
Principles of law
Principles of accounting
COMMUNICATION TOOLS
Chinese
Office software applications
Career building workshops
English conversation
WORKSHOPS
Sustainability in luxury industry
Leather and textile
MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
Marketing project: creation of a perfume brand
Qualitative market research
Sales techniques and team management
Digital marketing
Consumer behaviour
MANAGEMENT IN THE LUXURY INDUSTRY
International trade
Accounting analysis
Contract law
Economics
European Union institutions
COMMUNICATION TOOLS
Office software applications
Chinese
Carreer building workshops
Elective course: graphics techniques
WORKSHOP
Perfumes and cosmetics
CONSULTING PROJET
Creation of a perfume brand
SEMESTER FROM JANUARY TO APRIL IN LONDON
LONDON COLLEGE OF FASHION
Fashion history and artefacts
Theroritical and contemporary fashion studies
British cultural studies
Fashion styling
Creative visual communication (moodboard, photography)
Visual merchandising
Fashion marketing in the UK
MARKETING IN THE LUXURY INDUSTRY
Market survey
Business to business sales techniques
Digital contents and virality
Branding and advertising strategy
MANAGEMENT IN THE LUXURY INDUSTRY
Commercial and distribution law
Costs analysis
Financial analysis
Elective course entrepreneurship
Geopolitics
Business strategy
Intercultural management
COMMUNICATION TOOLS
Chinese
Office software applications (level ICLD)
Career building workshops
WORKSHOP
Gemmology
CONSULTING PROJET
Luxury challenge
SEMESTER FROM SEPT. TO DEC. (OR ALL THE YEAR IN A FOREIGN COUNTRY)
IN SHANGHAI
Brand identity in luxury industry
Strategic marketing
Contemporary Chinese politics & economy in a new era
Industrial tour
Cross culture on-field study
Chinese E-commerce and
M-commerce
Chinese language
BUSINESS MANAGEMENT IN THE LUXURY INDUSTRY
Consumption and communication law
Sourcing and quality in luxury industry
Luxury corporate strategies
STRATEGIC MARKETING IN THE LUXURY INDUSTRY
Influence marketing
Market survey
Event challenge
COMMUNICATION TOOLS
Second foreign language
PAO Photoshop Indesign
Google Ads certification
Leadership and management workshop
SEMESTER FROM APRIL TO JULY IN NEW YORK BERKELEY COLLEGE
Merchandise planning and buying
Trend analysis and product development
Fashion public relations and events
Fashion e-commerce and interactive media
OR IN MILANO ACCADEMIA DEL LUSSO
New produt development and merchandising
Branding & communication 4.0
Made in italy & luxury goods
Project-Week
Lab
------ In co-opt program ------
STRATEGIC MANAGEMENT IN THE LUXURY INDUSTRY
New trends in luxury sector
Intercultural management
Creative techniques
Marketing plan and budget
Financial analysis, budget and business plan
IP Law
Human ressources policy in luxury industry
COMMUNICATION STRATEGY IN THE LUXURY INDUSTRY
Partnerships and sponsoring
Social Media
Digital identity and e-reputation
Digital marketing and influencers
MAJOR
Brand management in fashion and accessoriesMINOR
MINOR
Brand management in a cosmetics and perfumes
COMMUNICATION TOOLS
TOEIC
Second Foreign Language
Office software applications (level ICLD)
WORKSHOPS
Gemmology
Perfumes and cosmetics
Gastronomy
------ 1 year aboard ------
SEPTEMBER – JUNE IN RIVERSIDE
UNIVERSITY OF CALIFORNIA
Dual degree's program
-------- Throughout the Mastère cycle --------
SEMINARS AND PROJECTS
Innovation strategy
Media planning and Google Analytics certificate
Social media and social selling: Communication strategy and sales on social media
Creation of a sustainable luxury brand
Crisis communication project
5
4
3
2
1
1re année
OCT - MAY
Courses
4 days / week
Optional training period
2 days / week
JUNE - AUG
Training period
2 days / week
duration of the obligatory training period
2e année
OCT - DEC
Courses
SEMESTER IN PARIS
JAN - APRIL
Courses
SEMESTER IN LONDON (London College of Fashion)
3e année
SEPT - DEC
Courses
SEMESTER IN SHANGHAI (Shanghai Normal University)
JAN - MARCH
Courses
SEMESTER IN PARIS
or
OCT - MAY
Courses
1 YEAR ABROAD (Griffith College in Dublin (IRELAND), JCU in Singapour, Australian Catholic University in Australie)
4e année
OCT - JAN
Courses
SEMESTER IN PARIS
FEB - MARCH
training period
APRIL-JUNE
Courses
SEMESTER IN NEW YORK (Berkeley College) OR MILAN (Accademia Del Lusso)
5e année
SEPT - JUNE
Alternating 1 day in class (Saturday) and 4 days in the workplace 4 weeks of seminars
JULY - AUG
Training period
RESPONSABLE MARKETING ET COMMUNICATION*
-
MANAGER DES STRATÉGIES COMMUNICATION MARKETING**
Job opportunities
débouchés international

  • Bachelor
  • Mastère
  • Marketing assistant
  • Community manager
  • Product Manager assistant
  • Marketing Manager
  • Digital marketing assistant
  • Digital marketing manager
  • Communication assistant
  • International Press Editor
  • PR assistant
  • Product Manager
  • International press editor assistant
  • Media planner
  • Event coordinator assistant
  • Communication manager
  • Media planner assistant
  • Visual merchandiser
  • Assistant store manager
  • Event project manager
  • Sales assistant
  • Retail store manager
  • digital communication assistant
  • digital communication manager
*Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-6 RNCP certificate of “Responsable Marketing et Communication” accredited under the French Ministry of Employment by an order of 26 September 2016 and published in the Official Journal of 4 October 2016.

** Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017.
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