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This program is dedicated to international students and french students with a high level of English who want to study luxury marketing in Paris, London and Shanghai, three capitals of the luxury industry.

The 5-years program is totally taught in English and the last two years (4th and 5th year) can be done in a co-op program in partnership with French luxury companies, so that, the tuitions fees are paid by the companies and the students are paid.

It offers a level 6 RNCP Certificate accredited under the French Ministry of Employment delivered by EIML after the first three years and a level 7 RNCP Certificate after having completed the Mastere cycle. One academic year corresponds to 60 ECTS-credits

Skills and knowledge are assessed, equally, in two distinct ways : continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

International
Program

the
program
1
2
3
4
5
LUXURY, CULTURE AND CIVILIZATION
Key markets players in the luxury industry
Fashion History
Film History
Art & design history
French Etiquette: Good Manners and Social Skills
MARKETING AND SALES IN THE LUXURY INDUSTRY
Principles of marketing
Operational marketing
Applied Marketing: Case Studies
Advertising campaigns
Sales negociation techniques
Principles of digital marketing
Press review and writing techniques
Marketing project
ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
Introduction to Law
Introduction to Accounting
COMMUNICATION TOOLS
Chinese
Office software applications
Career building workshops
Cultural review in the UK and the USA
English conversation
LUXURY AND CULTURE
Perfume History
MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
Market Research
Sales techniques and team management
Digital marketing
Consumer behaviour
ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
International trade
Accounting analysis
Contract law
Organizational behavior
Economics
European Union institutions
COMMUNICATION TOOLS
French for foreigners
Chinese
Carreer building workshops
Elective course: graphics techniques
MARKETING IN THE LUXURY INDUSTRY
Brand identity and strategy
Market survey
Business to business sales techniques
Luxury challenge
ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
Commercial and distribution law
Costs analysis
Financial analysis
Elective course entrepreneurship
Geopolitics
Business strategy
Intercultural management
DIGITAL MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
Advanced digital marketing
Digital contents and virality
Advertising
COMMUNICATION TOOLS
French for foreigners
Chinese
Office software applications (level PCIE Start)
Career building workshops
Elective course: Graphics Techniques
STRATEGIC MARKETING IN THE LUXURY INDUSTRY
Product Management
Qualitative market survey
CRM and customer experience
Merchandising strategy
Compared luxury strategies
Managing a fashion and accessories brand
DIGITAL MARKETING AND COMMUNICATION
International advertising and media planning
BUSINESS MANAGEMENT IN THE LUXURY INDUSTRY
Quality management
Logistics & sales forcast
Sourcing strategy
Communication law
Distribution law
Elective course: entrepreneurship
COMMUNICATION TOOLS
Business English
Second foreign language
Carreer building workshops
Leadership and management
STRATEGIC MANAGEMENT IN LUXURY INDUSTRY
New trends in luxury
Business with Asia
Creative technics
Marketing plan and budget
COMMUNICATION STRATEGY IN THE LUXURY INDUSTRY
Partnerships and sponsoring
Social Media
Digital identity and e-reputation
Digital marketing and influencers
Crisis communication project
BRAND MANAGEMENT: CHOICE OF 2 MODULES AMONG 8
Brand management in fashion and accessories
Brand management in a cosmetics and perfume
Brand management in jewelry and time pieces
Brand management in wine and champagne
Brand management in hospitality and haute gastronomie
Brand management in luxury cars and yatching
Brand management in decoware and design
Communication et stratégie événementielle dans le luxe
ECONOMIC AND LEGAL ENVIRONMENT
Financial analysis, budget and business plan
IP Law
Human ressources policy in luxury industry
THESIS
COMMUNICATION TOOLS
TOEIC
Second Foreign Language (Chinese)
Office Software applications (level PCIE Full)
Workshop recuitment and e-reputation
Workshop : design techniques
5
4
3
2
1
1re année
OCT - MAY
Courses
4 days / week
Optional training period
2 days / week
JUNE - AUG
Training period
2 days / week
duration of the obligatory training period
2e année
OCT - DEC
Courses
SEMESTER IN PARIS
JAN - APRIL
Courses
SEMESTER IN LONDON (London College of Fashion)
3e année
SEPT - DEC
Courses
SEMESTER IN SHANGHAI (Shanghai Normal University)
JAN - MARCH
Courses
SEMESTER IN PARIS
or
OCT - MAY
Courses
1 YEAR ABROAD (Griffith College in Dublin (IRELAND), JCU in Singapour, Australian Catholic University in Australie)
4e année
OCT - JAN
Courses
SEMESTER IN PARIS
FEB - MARCH
training period
APRIL-JUNE
Courses
SEMESTER IN NEW YORK (Berkeley College) OR MILAN (Accademia Del Lusso)
5e année
OCT - MARCH
Courses in Paris
3 days / week
optional training period
3 days / week
APR - AUG
Obligatory training period
minimum 6 months
Marketing and Communication manager* Diplôme Recognized by the state at level 7
opportunities
débouchés international

  • Bachelor
  • Mastère
  • Marketing assistant
  • Community manager
  • Product Manager assistant
  • Marketing Manager
  • Digital marketing assistant
  • Digital marketing manager
  • Communication assistant
  • International Press Editor
  • PR assistant
  • Product Manager
  • International press editor assistant
  • Media planner
  • Event coordinator assistant
  • Communication manager
  • Media planner assistant
  • Visual merchandiser
  • Assistant store manager
  • Event project manager
  • Sales assistant
  • Retail store manager
*(Code NSF 312m) and issued under the authority of SAS ISIMI - PPA (accessible by the VAE)
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