This program is dedicated to international students and french students with a high level of English who want to study luxury marketing in Paris, London, Shanghai New York or Milano, capitals of the luxury industry.
The 5-years program is totally taught in English and the last two years (4th and 5th year) can be done in a co-op program in partnership with French luxury companies, so that, the tuitions fees are paid by the companies and the students are paid.
The Bachelor's program has 3 main goals : the development of general culture, the learning of luxury's codes and the acquisition of technical skills, particularly in marketing, digital marketing and communication, specific to the luxury world.
At the end of the third year, students obtain a Bachelor degree in Luxury Marketing. In addition, through a partnership with SCIENCES-U LILLE, EIML Paris is entitled to train students and assess them to get a level-6 RNCP certificate of “Responsable de Projet Marketing et Communication” accredited under the French Ministry of Employment by an order of October 24th 2022.
During the Mastère's program, students acquire managerial and sectoral skills with a choice of specializations starting from the 4th year.
At the end of the fifth year, students obtain a Mastère degree in Luxury Marketing. In addition, through a partnership with SCIENCES-U LILLE, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of July 7th 2017 and published in the Official Journal of July 19th 2017.
One academic year of 65 course days corresponds to 60 ECTS-credits.
Skills and knowledge are assessed, equally, in two distinct ways : continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.
Skills acquired :
- Positioning of the company in its market
- Participation in the brand development and/or organization's aura
- Project management
- Financial, administrative and commercial management
- Conception of the brand strategy
- Management of the information system for marketing communication performance
- Implementation of a cross-channel marketing communication strategy
- Project management and leadership of multidisciplinary teams
- Marketing assistant
- Digital marketing manager
- Product Manager assistant
- Community Manager
- Digital marketing assistant
- International PR manager
- Communication assistant
- Product manager
- PR assistant
- Event project manager
- International press editor assistant
- Export manager
- Event coordinator assistant
- Retail store manager
- Media planner assistant
- Marketing manager
- Assistant store manager