This program is dedicated to international students and french students with a high level of English who want to study luxury marketing in Paris, London and Shanghai, three capitals of the luxury industry.
The 5-years program is totally taught in English and the last two years (4th and 5th year) can be done in a co-op program in partnership with French luxury companies, so that, the tuitions fees are paid by the companies and the students are paid.
At the end of the third year, students obtain a Bachelor degree in Luxury Marketing. In addition, through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-6 RNCP certificate of “Responsable Marketing et Communication” accredited under the French Ministry of Employment by an order of 26 September 2016 and published in the Official Journal of 4 October 2016.
At the end of the fifth year, students obtain a Mastère degree in Luxury Marketing. In addition, through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017.
One academic year of 65 course days corresponds to 60 ECTS-credits.
Skills and knowledge are assessed, equally, in two distinct ways : continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.
duration of the obligatory training period
- Marketing assistant
- Community manager
- Product Manager assistant
- Marketing Manager
- Digital marketing assistant
- Digital marketing manager
- Communication assistant
- International Press Editor
- PR assistant
- Product Manager
- International press editor assistant
- Media planner
- Event coordinator assistant
- Communication manager
- Media planner assistant
- Visual merchandiser
- Assistant store manager
- Event project manager
- Sales assistant
- Retail store manager
- digital communication assistant
- digital communication manager