X
JPO du 22/10
L’EIML Paris vous accueille en Journée Portes Ouvertes !
Je m'inscris !
Brochure EIML Paris
Téléchargez la brochure de l'école !
Je télécharge
Restons en contact
L'EIML Paris répond à toutes vos questions
Être recontacté
New York

This program is dedicated to international students and french students with a high level of English who want to study luxury marketing in Paris, London and Shanghai, three capitals of the luxury industry.

The 5-years program is totally taught in English and the last two years (4th and 5th year) can be done in a co-op program in partnership with French luxury companies, so that, the tuitions fees are paid by the companies and the students are paid.

At the end of the third year, students obtain a Bachelor degree in Luxury Marketing. In addition, through a partnership with SCIENCES-U LILLE, EIML Paris is entitled to train students and assess them to get a level-6 RNCP certificate of “Responsable de Projet Marketing et Communication” accredited under the French Ministry of Employment by an order of 28 July 2017 and published in the Official Journal of 5 August 2017.

At the end of the fifth year, students obtain a Mastère degree in Luxury Marketing. In addition, through a partnership with SCIENCES-U LILLE, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017.

One academic year of 65 course days corresponds to 60 ECTS-credits.

Skills and knowledge are assessed, equally, in two distinct ways : continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

International
Program

the
program
1
2
3
4
5
LUXURY, CODES AND CULTURE
Art history
Design history
Key markets players in the luxury industry
Cultural review in the UK and the USA
French Etiquette
Fashion week decoding
Fashion & cinema
International management (Asia, Middle East, Russia)
MARKETING AND SALES IN THE LUXURY INDUSTRY
Principles of marketing
Operational marketing and international advertising
Sales negociation techniques & store tour Paris
Principles of digital marketing
Press review and writing techniques
Marketing project
MANAGEMENT IN THE LUXURY INDUSTRY
Principles of law & contract law
Principles of accounting
COMMUNICATION TOOLS
Chinese
Office software applications
Career building workshops
English conversation
MARKETING PROJECT
Brand DNA
WORKSHOPS
Sustainability in luxury industry
Leather and textile
MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
Qualitative market research
Digital marketing
Consumer behaviour
Contemporary art history
Communication strategy
MANAGEMENT IN THE LUXURY INDUSTRY
International trade
Economics
European institutions
COMMUNICATION TOOLS
Office software applications
Chinese
Carreer building workshops
E-learning
WORKSHOP
Perfumes and cosmetics
MARKETING PROJET
Creation of a perfume brand
SEMESTER FROM JANUARY TO APRIL IN LONDON
LONDON COLLEGE OF FASHION
Fashion history and artefacts
Theroritical and contemporary fashion studies
British cultural studies
Fashion styling
Creative visual communication (moodboard, photography)
Visual merchandising
Fashion marketing in the UK
MARKETING IN THE LUXURY INDUSTRY
Qualitative market survey
Business to business sales techniques & KPI
Marketing strategy & consulting assignment
International marketing
Advertising campaign & consulting assignment
MANAGEMENT IN THE LUXURY INDUSTRY
Commercial and distribution law
Costs analysis
Elective course entrepreneurship
Geopolitics
COMMUNICATION TOOLS
Chinese
Office software applications (level ICLD)
Career building workshops
WORKSHOP
Gemmology
MARKETING PROJET
Luxury challenge
SEMESTER FROM SEPT. TO DEC. (OR ALL THE YEAR IN A FOREIGN COUNTRY)
IN SHANGHAI
Brand identity in luxury industry
Strategic marketing
Contemporary Chinese politics & economy in a new era
Industrial tour
Cross culture on-field study
Chinese E-commerce and
M-commerce
Chinese language
BUSINESS MANAGEMENT IN THE LUXURY INDUSTRY
Consumption and communication law
Sourcing and quality in luxury industry
STRATEGIC MARKETING IN THE LUXURY INDUSTRY
Social media, social selling & influence
Emailing & newsletter
Event strategy
Brand identity & brand management in fashion
Product management
COMMUNICATION TOOLS
PAO Photoshop Indesign
Second foreign language
Office software applications
E-learning
WORKSHOPS
Wine and spirits
Textile
Leadership & management
Event challenge
SEMESTER FROM APRIL TO JULY IN NEW YORK BERKELEY COLLEGE
Merchandise planning and buying
Trend analysis and product development
Fashion public relations and events
Fashion e-commerce and interactive media
OR IN MILANO ACCADEMIA DEL LUSSO
New produt development and merchandising
Branding & communication 4.0
Made in italy & luxury goods
Project-Week
SEMINARS AND PROJECTS
Innovation strategy
Media planning and Google Analytics certificate
Social media and social selling: communication strategy and sales on social media
Creation of a sustainable luxury brand
Crisis communication project
------ In co-opt program ------
STRATEGIC MANAGEMENT IN THE LUXURY INDUSTRY
New trends in luxury sector
Intercultural management
Creative techniques
Marketing plan and budget
Financial analysis, budget and business plan
IP Law
Human ressources policy in luxury industry
COMMUNICATION STRATEGY IN THE LUXURY INDUSTRY
Partnerships and sponsoring
Social Media
Digital identity and e-reputation
Digital marketing and influencers
MAJOR
Brand management in fashion and accessories
MINOR
Brand management in a cosmetics and perfumes
COMMUNICATION TOOLS
TOEIC
LV2
Office software applications (level ICLD)
WORKSHOPS
Gemmology
Perfumes and cosmetics
Gastronomy
------ 1 year aboard ------
SEPTEMBER – JUNE IN RIVERSIDE
UNIVERSITY OF CALIFORNIA
Dual degree's program
-------- Throughout the Mastère cycle --------
SEMINARS AND PROJECTS
Innovation strategy
Media planning and Google Analytics certificate
Social media and social selling: Communication strategy and sales on social media
Creation of a sustainable luxury brand
Crisis communication project
5
4
3
2
1
SEPT - MAY
Courses
4 days / week
JUNE - AUG
Internship
2 months minimum
SEPT - DEC
SEMESTER IN PARIS
3 days a week at school
JAN - APRIL
SEMESTER IN LONDON
(London College of Fashion)
MAY - JULY
Internship
2 months minimum
SEPT - DEC
SEMESTER IN SHANGHAI
(Shanghai Normal University)
JAN - MARCH
SEMESTER IN PARIS
4 days a week at school
APRIL - SEPT
Internship
3 to 6 months
OCT - JAN
Courses
SEMESTER IN PARIS
FEB - MARCH
training period
APRIL-JUNE
Courses
SEMESTER IN NEW YORK (Berkeley College) OR MILAN (Accademia Del Lusso)
SEPT-SEPT
Alternating 1 day in class (Saturday) and 4 days in the workplace 6 weeks of seminars
or
SEP -JUNE
One yer abroad
University of California Riverside
Responsable Marketing et Commercial de la Mode et du Luxe*
-
Manager de la communication digitale et data science**
Job opportunities
débouchés international

  • Bachelor
  • Mastère
  • Marketing assistant
  • Community manager
  • Product Manager assistant
  • Marketing Manager
  • Digital marketing assistant
  • Digital marketing manager
  • Communication assistant
  • International Press Editor
  • PR assistant
  • Product Manager
  • International press editor assistant
  • Media planner
  • Event coordinator assistant
  • Communication manager
  • Media planner assistant
  • Visual merchandiser
  • Assistant store manager
  • Event project manager
  • Sales assistant
  • Retail store manager
  • digital communication assistant
  • digital communication manager
*Through a partnership with MODART, EIML Paris is entitled to train students and assess them to get a level-6 RNCP certificate of “RESPONSABLE MARKETING ET COMMERCIAL DE LA MODE ET DU LUXE” accredited under the French Ministry of Employment by decision of France Compétences dated 20 July 2021.

** Through a partnership with ECOLE SUPERIEURE DE COMMUNICATION PUBLICITE ET MARKETING, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “MANAGER DE LA COMMUNICATION DIGITALE ET DATA SCIENCE” accredited under the French Ministry of Employment by an order of 11 December 2018 and published in the Official Journal of 18 December 2018.
200