This program is dedicated to international students and french students with a high level of English who want to study luxury marketing in Paris, London and Shanghai, three capitals of the luxury industry. The 5 years program is totally taught in English and the last two years (4th and 5th year) can be done in a coopt program in partnership with French luxury companies, so that, the tuitions fees are paid by the companies and the students are paid.

International
Program

the
program
1
2
3
4
5
LUXURY, CULTURE AND CIVILIZATION
Key markets players in the luxury industry
Fashion History
Film History
Art History
History of Civilizations
Design: Main Trends
French Etiquette: Good Manners and Social Skills
MARKETING AND SALES IN THE LUXURY INDUSTRY
Principles of Marketing
Operational Marketing
Applied Marketing: Case Studies
Advertising Campaign
Art of Selling
Principles of Digital Marketing
Press Review and Writing Techniques
COMMUNICATION TOOLS
Intensive French courses
Second Foreign Language (Chinese)
Office Software applications
Carreer building workshops
Elective course: Graphics Techniques
ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
Introduction to Law
Introduction to Accounting
LUXURY AND CULTURE
Key markets players in the luxury industry
Contemporary Art History
Contemporary Fashion History
Perfume History
British Etiquette
MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
Market Research
Strategic Marketing
Business to Consumer Sales Techniques and Simulations in the Luxury Industry
Marketing communications
Digital marketing
Principles of Merchandising
Consumer Behaviour
Writing Techniques
ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
International Trade
Accounting Analysis
Contract Law
Organizational Behavior
Economics
The European Union Institutions
COMMUNICATION TOOLS
Intensive French courses
Second Foreign Language (Chinese)
Office Software applications
Carreer building workshops
Elective course: Graphics Techniques
LUXURY PLAYERS AND CODES
Luxury Codes
Chinese etiquette
Made in France and French Know-How
LUXURY MARKETING
Brand Identity and Strategy
Strategic marketing - Case Studies (Fashion, Wine and Spirits, Jewelry and Watches, Cosmetics)
International Consumer Behavior
International Marketing
Qualitative and Quantitative Market Research
Business to Business Sales Techniques
ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
Corporate Law
Costs Analysis
Financial Analysis
Elective Course Entrepreneurship
Geopolitics
Business Strategy
Intercultural management
DIGITAL MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
Advanced digital marketing
Blog
Advertising
Business consulting project
COMMUNICATION TOOLS
FLE
Second Foreign Language (Chinese)
Office Software applications (level PCIE Start)
Carreer building workshops
Elective course: Graphics Techniques
STRATEGIC MARKETING IN THE LUXURY INDUSTRY
Key markets players in the luxury industry
International Management of Premium and Luxury Brands
International Luxury Distribution
Product Management
Advanced market research
CRM
Merchandising Strategy in Luxury
Packaging and Design
Collectioning and Mood board
Luxury sectors overview : Fashion, Accessories, Watchmaking/ Jewelry, Cosmetics, Gastronomy and Wine, Hospitality Industry and Luxury Services, Cars and Yachting.
DIGITAL MARKETING AND COMMUNICATION
Event Strategy
Event Project Management
International Advertising
Web Communication
E-business Strategy
Writing Techniques applied to Public Relations Press and Public Relations
BUSINESS MANAGEMENT IN THE LUXURY INDUSTRY
Quality Management
Sales Forecasting and Inventory Management
Sourcing strategy in the Luxury Industry
Communication Law
Consumer Law
Elective course: Entrepreneurship
COMMUNICATION TOOLS
English applied to Fashion, Beauty, Hospitality Industry, Jewelry
Second Foreign Language (Chinese)
Office Software applications
Carreer building workshops
Elective course: Graphics Techniques
STRATEGIC MANAGEMENT IN THE LUXURY INDUSTRY
Business consulting project
Comparative Luxury Corporate Strategies
Sustainable Development Strategy
New Trends and Marketing tools in the Luxury Industry
Managing a Network of Boutiques
Creation project: marketing, financial and technical aspects
Brand Creation Project
BRAND MANAGEMENT: CHOOSE TWO COURSES OUT OF THE FOLLOWING ONES
Managing a Fashion and Accessories Brand
Managing a Cosmetic and Perfume Brand
Managing a Jewelry and Watches Brand
Managing a Hospitality/Haute Gastronomy Brand
Managing a Wine and Champagne Brand
Managing a Car Brand/Managing a Yatching Brand
Managing a Decoware Brand/ Managing a Furniture and Design Brand
COMMUNICATION STRATEGY IN THE LUXURY INDUSTRY
Mediaplanning
Corporate Communication and Sponsoring Strategy
Social Media
E-reputation in the Luxury Industry
Mobile Marketing
ECONOMIC AND LEGAL ENVIRONMENT
Financial Analysis and Business Plan
Budget Management
Intellectual Property Law
Human Resources Policy in the Luxury Industry
Business with Latin America, North America, Asia and Middle East
Leadership and management
Elective course: Entrepreneurship
COMMUNICATION TOOLS
TOEIC
Second Foreign Language (Chinese)
Office Software applications (level PCIE Full)
Carreer building workshops
Elective course: Graphics Techniques
Research Thesis
5
4
3
2
1
1re année
OCT - MAY
Courses
4 days / week - optional training period 2 days / week
JUNE - AUG
Training period
1*** to 4 months
*** duration of the obligatory training period
2e année
OCT - MAY
Courses
3 days / week - optional training period 2 days / week
JUNE - AUG
Training period
2*** to 4 months
*** duration of the obligatory training period
3e année
OCT - MAY
Courses
3 days / week - optional training period 2 days / week
JUNE - AUG
Training period
3*** to 4 months
*** duration of the obligatory training period
or
OCT - MAR
Courses
4 days / week
APR - AUG
Training period
3*** to 6 months
*** duration of the obligatory training period
4e année
OCT - MAY
Courses
3 days / week - optional training period 2 days / week
JUNE - AUG
Training period
4 months
5e année
SEPT - MAR
Courses
3 days / week - optional training period 3 days / week
APR - AUG
Obligatory training period
6 to 9 months
Marketing and Communication manager* Diplôme Recognized by the state at level 1
opportunities
débouchés international

  • Marketing Manager
  • International Press Editor
  • Community Manager
  • Product Manager
*(Code NSF 312m) and issued under the authority of SAS ISIMI - PPA (accessible by the VAE)