MBA LUXURY MARKETING

Luxury goods and services, once for the happy few only, have developed more affordable ranges designed for a wider number of customers. The move entails both the brand repositioning and its marketing strategy.

 

The EIML Paris MBA in Luxury Marketing is catered to students or executives who would like to direct their career towards the Luxury Industry, while working. This 15 months program, fully taught in English, allows students to acquire the knowledge and skills (altogether technical, artistic and cultural) required to manage a team or an organization in the Luxury Industry.

 

At the end of this training, the student will be granted a State Level 1 “Manager of Marketing and Communication" degree.

SEMESTRE 1
  • Marketing Management
  • Communication
  • Globalization and Luxury Brands
  • Financial management
  • Organizational Behavior
  • Human resources management
  • Intercultural Management
  • Luxury Codes
  • Fashion History
  • Introduction to french civilisation for foreign students*
SEMESTRE 2
  • Market surveys and panels in luxury industry
  • International luxury distribution
  • Luxury brand management
  • Product Management
  • Sourcing and purchasing strategy
  • Luxury quality management
  • Business Intelligence and corporate
  • strategy in luxury industry
  • Event strategy and media
  • International advertising
  • CRM
  • E-Business, digital marketing and social media in luxury industry
  • Strategic forecasting and budgeting
  • Business plan for Entrepreneurs
  • Consulting project in luxury industry: marketing, strategic, financial and creative issues
  • Ethics and sustainable development in luxury industry
  • Luxury and fashion consumer behaviour
SEMESTRE 3
  • The fashion industry (sectoral case study, knowledge of colors ,fabrics, materials)
  • The cosmetic and perfumes industries (case study sectoral knowledge of cosmetics, perfumes)
  • The jewelry and watches industry (case study segment, product knowledge and gemology)
  • The hospitality industry and luxury services (sector case study, visits to palaces, luxury travel)
  • The gastronomy and wine tasting industry (case study sectoral, visiting vineyards and workshops)